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TONY LEUNG

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Nike China

Date

2016

Project Type

Brand Identity, Typography

Client Type

Sport & Fashion

Role

Lead Designer

Credit

Creative Director: Benny Luk

During the 2016 Beijing Olympics, Nike launched a comprehensive marketing campaign, "Unlimited You", aimed at encouraging the younger generation in China to participate more in sports. Nike China asked us to design a series of Chinese fonts for this campaign.

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