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Ease Up

Date

2023

Project Type

Brand Identity, Packaging Design

Client Type

Health & Medicine

Role

Lead Designer

Credit

Creative Director: Benny Luk

"Ease Up - Herbal Throat Soothing Powder" is a herbal formula formulated with modern pharmaceutical technology. It contains no added coloring, preservatives, drowsiness and no western medicine ingredients. It can effectively relieve all types of throat pain instantly. They asked to refresh the brand’s identity and packaging design, as well develop and define the brand’s voice.

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